How Digital Marketing Helps You To Earn ₹566-crore business
A ‘ sparkling ’ idea: How a power couple ‘minted’ a ₹566-crore business 11-year-old digital marketing firm MediaMint acquired by Brightcom Group Neelima Marupuru and Aditya Vuchi, batchmates at a local engineering college, went to the US 20 years ago to pursue higher studies and build a career. After his studies and a brief stint at an IT company, Aditya was deputed by the company to scale up operations in India in 2008. MediaMint was set up in 2010 at an investment of ₹3 lakh in Hyderabad. Today, Brightcom Group, a global player in the digital marketing and solutions space, has acquired MediaMint for a cash-stock deal worth ₹566 crores. “We got married in 2008, stayed in the US for a year, and came back in 2009. We saw a huge opportunity in the digital marketing space and decided to set up the company in 2010,” Aditya, Co-Founder of MediaMint, told BusinessLine . The firm offers services in digital marketing services, production, optimization o...
